Attention: Dr. Qinisile P. Cele

Instruction Date: 13 June 2025

Review Date: 15 June 2025

Remittance Date: 16 June 2025

DR. QINISILE P. CELE

RE: POLICY REVIEW - PREGGY CHECK SOCIAL MEDIA POLICY

1. We acknowledge receipt of your instruction to review the terms and conditions of the above-mentioned social media policy
2. Below is a comparative analysis table showing specific changes or amendments made to the previous social media policy. This analysis follows your instruction to re-draft the policies.

   Policy Component	Received Policy	Updated (draft) Version	Remarks / Notes
   Title	Social Media Policy	Social Media Policy	Same title and scope
   Purpose Section	Brief, three points	Expanded, with legal/brand focus	Draft includes broader context including brand, legal, and risk mitigation
   Scope/Applicability	Unspecified parties	Specifies employees, contractors, influencers, etc	Draft explicitly includes internal and external actors and for legal clarity
   Platforms Covered	List provided	Same, but expanded (adds forums, podcasts etc)	The scope is expanded in this draft policy
   Core Principles	Implicit within "content" and "engagement". But PreggyCheck doesn't also contain them	Explicitly mentioned in the draft	Clear and professional expectations are set
   Official Accounts Use	Titled "Official Channels" - limited detail	Titled "Authorised Use" - comprehensive	More structured and actionable
   Content Guidelines	Listed, and focused on what is shared	Broader & regulated under "Core principles" & "Influencer Conduct"	The draft better defines boundaries & enforcement
   Prohibited Conduct	Not a titled section	Defined in full: leaks, hate speech, trolling etc..	Clearly segmented for readability and enforcement
   Monitoring & Enforcement	Not present	Explicit enforcement and disciplinary measures	Draft policy now adds accountability and consequences.

3. Legal analysis of the drafted Social Media Policy

   Below are the strengths of the newly drafted Social Media Policy

   Area	Summary
   Clarity & Enforcement	Defines scope, roles, and conduct in clear terms for employees, partners, and brand reps
   Platforms	Applies across all major platforms including future channels (e.g., Threads, LinkedIn etc)
   Compliance-Oriented	References GDPR, POPIA, UAE PDPL, and advertising standards
   Brand Protection	Prevents unauthorized health claims, misrepresentation, and reputational risks.

4. The original Social Media Policy provides a solid but basic operational framework for social media conduct. However, in light of PreggyCheck's global rollout, brand sensitivity, and health-related regulatory environment, the enhanced policy offers significant legal, reputational, and operational advantages. It ensures clearer internal accountability, reduces external legal exposure, and support compliance with international frameworks.